4 Ways To Drive Traffic To Your Online Business

Now that you have a website up and running, what do you do next?  The whole build it they will come concept doesn’t apply to online marketing.  You have to build it and make them come. How do you do that? Well, for starters you need to have a plan.  Words and phrases such as […]
Now that you have a website up and running, what do you do next?  The whole build it they will come concept doesn’t apply to online marketing.  You have to build it and make them come.
How do you do that?
Well, for starters you need to have a plan.  Words and phrases such as SEO/Content Marketing, Social Media/PPC are all well and good but if you don’t know how to take advantage of each one of those areas of marketing, you will be left scratching your head and wondering why no one is visiting your website.
Together, let’s examine those four points mentioned above and take a closer look at what they mean and how you can benefit from their power.
Before we do, keep in mind that entire books have been written on each one of those topics alone, so for purposes of the length of this article post, we will hit key points to give you an understanding and approach on online marketing for your business.

Let’s begin…

SEO/Content Marketing

Search Engine Optimization is alive and kicking.  There are some grouped out there that are claiming SEO to be dead and unfortunately for them, they will get left behind.  Like anything, things evolve and change over time and it’s important for any online marketer to be aware of the changing tide as it occurs, which is pretty often.
We have SEO and Content Marketing together because they go hand in hand.  Having thorough and quality written articles goes an extremely long way in search engine rankings.  The key point is to provide value for your readers.  The more insight you can share, the more people will read your content and the more search engines like Google will rank your permalink higher for an increase of organic traffic.  The more organic traffic you receive, the more brand loyalty you create and the ROI conversion rate will also increase in sales.

Social Media/PPC

Social Media has been all the rage for years.  Sites like Facebook and Twitter were the early pioneers and practitioners who have definitively changed the game for marketers.  Diving in on Facebook dark posts and Twitter card is certainly something any marketer or business owner should be familiar with and use when it comes to building an audience of visitors to your site.
Things like PPC goes a long way to boost your published posts, increase shares and also covert to higher sales.
There is an art and science to social media as well.  Knowing what time is best to post on your social media channels, how often, learning which kind of content performs better takes time through trial and error depending on your business niche.  However, once more wind hits your sails and you see what works based on A/B testing, you will never look back because social media is here to stay and an essential part of your online marketing arsenal.
We’ve bridged PPC with Social Media but the same theory applies to SEO with PPC.  Look into Google Ads, who originally changed the game and invented the PPC market for starters.
What have we learned?
It takes more than one thing to become successful online.  Having multiple strategies in play simultaneously is the smartest way to go in deciphering what works best and saving you time with return on investment.  Don’t become dependent on one form of marketing.  Spread things out and measure the results.  You may find that 40% of your traffic is organic from Google/Yahoo/Bing and 60% from Social Media or vice versa.
One last thing to mention is your newsletter.  Growing your own newsletter is a great way to also increase your traffic and sales.   It is something any website should have implemented early on in order to benefit from as things grow and develop.
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