How Blogging Is A Powerful Force for Content Marketing

What is content marketing? Content Marketing is a strategic marketing approach that can be used via blogging and aimed at a clearly defined audience. Based on a series of quality written content, images, audio, graphics or even video produced over time, an audience can emerge who may convert to paying customers. Why Blog? Blogging is […]
What is content marketing? Content Marketing is a strategic marketing approach that can be used via blogging and aimed at a clearly defined audience. Based on a series of quality written content, images, audio, graphics or even video produced over time, an audience can emerge who may convert to paying customers.

Why Blog?

Blogging is a powerful way to generate content marketing leads by paving the way for building brand equity and customer trust. The increased value you can provide to a visitor to your website, the more ROI you will receive because your target customer will have an established relationship with your brand.
Any website can produce blog content, but it is a true art and science to grow an actual audience based on a company’s ideal demographic.
Blogging has been around for years and didn’t truly rise in popularity until around 2006. Since then there have been hundreds of thousands, if not millions of websites built online through the fundamentals of blogging. Out of the millions of such blog sites, only a small number actually stand out that have built successful online businesses.
The blog sites that have built a substantial amount of traffic and who reap the benefits by making a living from their traffic have figured out the fundamentals of blogging by way of content marketing. Content marketing is one of the least expensive ways a business startup or established company can spend their marketing budget.

How to Blog Correctly to Get Results

Don’t expect to write a few blog articles and see a wave of traffic to tip the internet to one side. It doesn’t work that way, no matter how great of a writer you may be. Quality writing is indeed one part of the equation. There are other elements to consider.
You have to start with questions. The more you understand about your ideal customer, the more you will demonstrate clear values throughout your content marketing strategy by way of blogging.

Questions To Consider:

  • What is the age range of your customer?
  • What country and language do they speak?
  • Is your customer a college graduate?
  • What is your customer’s interests?
  • What is their household income?
Those are only a few questions to the specifics of how far you would like to travel when truly understanding your customer’s full interests and statistical data.
You then take such information and begin to apply it to your content strategy. What specific topics, based on your ideal customer, would you like your article content to discuss?

Write a List

Write a list of 5 things. If you are a creative website looking to build workshops through your website as we do at Lyghtly, some topic content may be:
  1. Music
  2. Video
  3. Photography
  4. Art
  5. Creative Marketing
Now, the next step would be to brainstorm on 20 different articles you can have written about that will make complete sense to follow through on your chosen topics.

Should you hire a professional?

Yes. You can provide value to your customers single-handedly by writing the content yourself for the blog section of your site. Although it may be terrific content, you will need to know how to reach your ideal customer to grow your traffic and build your audience. Simply publishing excellent content will not suffice.
Having a professional understand the technique behind the written word with things such as tagging and keywords and SEO methods will save you time and increase not only the value you give to your customer but actually give your customer the opportunity to find what has been written to help them.
Content marketing is the most cost-effective way business start-ups can expand and raise their company profile because it costs less for more ROI. Over time permalinks from published content begin to filter their way into search engines only to get discovered by the people you want to reach who are searching for information about the content being produced on your site. One reader can turn into two readers, which ultimately grows and spreads via word of mouth. The ultimate idea is to continue sharing value, building trust and taking your reader through a sales funnel, where they can purchase what you are selling.
In conclusion, these are some important elements for business startups to consider when building a web presence online. Powerful examples of content marketing have exemplified the process and the power of brand equity converting to sales. Look at Coca-Cola’s Journey, or American Express’ Open Forum or the mattress company CASPER. More and more businesses are getting wise to content marketing and the powerful benefits it has for their company.

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