3 Do’s of Blog Writing
- Number one without question is quality content. Most blog experts use the phrase “Content Is King,” but we would like to add that “Quality Is Queen.” Any website that has a blog can publish hundreds of articles to enhance their content marketing strategy but all that work and effort will get tossed in the garbage bin is it’s all about quantity. Less is more in the blogging world. Publishing less will dramatically affect the time and care given to your article and by doing so will most likely fulfill a much more qualitative experience for your reader.
- Not Just Writing. Writing is an essential part of the equation when it comes to composing and structuring a blog post. Why not also add additional value by including photos or audio or even video content as well? Incorporating a mashup of other multimedia goes a long way in some cases to help keep readers engaged. A terrific example of this is the power infographics has had in the last few years on reader engagement.
- Length. Any good article for a blog should be treated fairly regarding length. You don’t have to have a five thousand word essay on your hands, but you shouldn’t also cut your blog article short by writing and publishing a one hundred and fifty-word piece either. In fact, Google Bots have a tendency to skip over such content and don’t really work hard to index the permalinks as much as they would for a five hundred word article.
3 Don’ts of Blog Writing
- Grammar and Syntax Structure is a giant fail when not edited, checked and rechecked for your reader. Nobody’s perfect and people are forgiving when it comes to typos, but if you are writing consistently and sharing content for your blog regularly, you should always be careful to edit your work. There is nothing worse than poor spelling or sentence structure errors, no matter how ingenious the meaning of your writing work is for your reader. Part of the enormous benefit and value you provide for your reader of your blog is also the clarity of the written word. Good communication will only come back to you in a positive way.
- Talk to you true audience in every sense of knowing who you are writing for. It is very easy for writers to make the mistake of going on a writer tangent and losing track of the specifics of what it is you wish to fully express. You may think you are saying so much but in fact, you are repeating yourself and taking people on a long winded journey that otherwise could have been arrived at much sooner. Keep in mind such a mistake. Focus on who it is you are speaking to, and keep things accurate and concise to make your valid points clear. Fluff and extra fuss will always be counterproductive.
- There are times when a blog writer is overly focused on maintaining an effective content marketing strategy through their writing. So much so that the opposite of the desired effect takes place and the blogger is left scratching their head wondering why. You have to keep in mind that you are writing for a human being, not necessarily search engine bots. There needs to be a natural flow organically to the structure of your blog post, or else your writing can suffer from being stale or robotic. Marketing is important, but keyword stuffing within the content of the piece can become an ill factor and actually get penalized by Google.